{"title":"Feeding \u0026 Hydration","description":"\u003cp\u003ePremium feeding and hydration solutions for dogs and cats. Keep your pet nourished and hydrated in style.\u003c\/p\u003e","products":[{"product_id":"smart-pet-water-fountain-wireless-stainless-steel-water-dispenser","title":"Wireless Smart Pet Water Fountain","description":"\u003ch2\u003eFresh, Filtered Water. Every Hour. Every Day.\u003c\/h2\u003e\u003cp\u003ePets are notoriously bad at drinking enough water — especially cats. The \u003cstrong\u003eUrban Paws Wireless Smart Pet Water Fountain\u003c\/strong\u003e changes that. With a continuous flow of filtered, oxygenated water, it naturally encourages your pet to drink more, keeping them healthier and better hydrated without you having to think about it.\u003c\/p\u003e\u003ch3\u003eWhy It's Worth It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWireless \u0026amp; cordless design\u003c\/strong\u003e — no messy cables near water. 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Dishwasher-safe components.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAvailable Editions\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eABS Model\u003c\/strong\u003e — lightweight and durable plastic construction (R899.99)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eABS + Stainless Steel\u003c\/strong\u003e — hybrid design with a stainless steel bowl for added hygiene (R1,299.00)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Stainless Steel\u003c\/strong\u003e — premium all-stainless build, easiest to clean and most hygienic (R1,399.00)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eVet tip: Cats that drink more water are less prone to urinary tract issues and kidney problems. 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Spread on some peanut butter, yoghurt, or wet food and watch your anxious or hyperactive pet transform into a calm, focused, happy animal.\u003c\/p\u003e\u003ch3\u003eWhy Pet Owners Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces anxiety \u0026amp; stress\u003c\/strong\u003e — the repetitive licking motion releases endorphins, naturally calming dogs and cats during stressful situations like grooming, vet visits, or thunderstorms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlows down fast eaters\u003c\/strong\u003e — the textured surface makes pets work for their food, promoting slower eating and better digestion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotes dental health\u003c\/strong\u003e — the licking action helps clean the tongue and stimulates saliva production, which supports oral hygiene.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% food-grade silicone\u003c\/strong\u003e — BPA-free, non-toxic, and completely safe for your pet. Soft enough not to hurt their tongue or gums.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuction cup base\u003c\/strong\u003e — sticks firmly to smooth surfaces like tiles, glass, or stainless steel so it stays put even with enthusiastic lickers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDishwasher safe\u003c\/strong\u003e — easy to clean after every use. Hygienic and long-lasting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 colour options\u003c\/strong\u003e — Green, Yellow, Purple, Pink, and Blue.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat to Put on It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePeanut butter (xylitol-free)\u003c\/li\u003e\n\u003cli\u003ePlain yoghurt or cream cheese\u003c\/li\u003e\n\u003cli\u003eWet dog or cat food\u003c\/li\u003e\n\u003cli\u003eMashed banana or pumpkin\u003c\/li\u003e\n\u003cli\u003eFrozen treats for extra-long distraction\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePerfect For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDogs and cats of all sizes\u003c\/li\u003e\n\u003cli\u003eGrooming, bathing, and nail trimming sessions\u003c\/li\u003e\n\u003cli\u003eKeeping pets calm during thunderstorms or fireworks\u003c\/li\u003e\n\u003cli\u003eSlowing down fast eaters\u003c\/li\u003e\n\u003cli\u003eMental stimulation and enrichment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eA little lick mat. 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It's enrichment and bonding rolled into one brilliant toy.\u003c\/p\u003e\u003ch3\u003eWhy Pets (and Owners) Are Obsessed\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInteractive treat dispensing\u003c\/strong\u003e — pets have to work, roll, and nudge the launcher to release treats, turning feeding time into a stimulating game.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlows down fast eaters\u003c\/strong\u003e — makes pets eat at a healthier pace, reducing bloating and digestive issues from gulping food too quickly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMental enrichment\u003c\/strong\u003e — the puzzle-like challenge keeps dogs and cats mentally sharp and reduces boredom-related behaviours like chewing or scratching.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable, pet-safe materials\u003c\/strong\u003e — built to withstand enthusiastic play sessions from even the most determined treat-seekers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to fill \u0026amp; clean\u003c\/strong\u003e — simple to load with kibble, treats, or small snacks. 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